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目的：探讨老年旅游短视频对50岁及以上中老年人老化态度的影响，并检验榜样效应与心流体验的作用机制。方法：采用实验设计与问卷测量相结合的方法，招募50岁及以上中老年人（N=172），随机观看老年博主的旅游短视频或居家短视频（含普通旅游与挑战自驾两类旅游内容），测量榜样效应、心流体验及正/负向老化态度，并进行多变量方差分析与回归分析。结果：视频内容对心流体验具有显著影响（F = 5.447，p = 0.005），旅游类视频引发的心流体验显著高于居家类视频；视频内容与旅游频率对榜样效应存在显著交互作用（F = 3.606，p = 0.002）。榜样效应与心流体验均能显著正向预测正向老化态度（β = 0.378、0.427，p < 0.001），且心流体验在其中起部分中介作用。结论：老年旅游短视频可通过增强心流体验并在一定条件下激发榜样效应，促进中老年人形成积极的老化态度；其对积极老化态度的促进作用强于对消极老化态度的削弱作用。
Abstract：Objective: To examine the impact of elderly travel short videos on aging attitudes among adults aged 50 years and above， and to investigate the roles of role model effect and flow experience in this process. Methods: An experimental design combined with questionnaire survey was employed. A total of 172 middle-aged and older adults aged 50 years and above were recruited and randomly assigned to watch either elderly travel short videos or elderly home-based short videos (including general travel and challenging self-driving travel content). Participants then completed measures of role model effect， flow experience， and positive and negative aging attitudes. Multivariate analysis of variance (MANOVA) and regression analyses were conducted. Results: Video content had a significant effect on flow experience (F=5.447， p=0.005)， with travel-related videos eliciting higher levels of flow experience than home-based videos. A significant interaction effect was found between video content and travel frequency on role model effect (F = 3.606， p = 0.002). Both role model effect and flow experience significantly and positively predicted positive aging attitudes (β = 0.378 and 0.427， respectively; both p < 0.001)， and flow experience partially mediated the relationship between role model effect and positive aging attitudes. Conclusion: Elderly travel short videos can promote positive aging attitudes among middle-aged and older adults by enhancing flow experience and， under certain conditions， activating the role model effect. Their effect on fostering positive aging attitudes is stronger than their effect on reducing negative aging attitudes.
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基本信息:
中图分类号:B844.4;G206
引用信息:
[1]徐禕,张超越.心流共振与榜样赋能：老年旅游短视频对中老年人老化态度的影响[J].中国健康心理学杂志().
基金信息:
国家自然科学基金项目（编号：71902113）
2026-07-10
2026-07-10
2026-07-10